Boffswana are currently looking for great people to join the team. We are looking for people that live to explore new things and challenge the status quo. We are after pro-active, glass half full types that are curious and are compelled to search the possibilities.
Specifically we are after FLASH developers to join the team for both short and long term positions. Click here to read more.
The Save Your Sensible interactive campaign has landed a Bronze Pencil at this years OneShow Interactive Awards, held in New York, in the “Web: Branded Applications” category.
Project: www.livingsasquatch.com
Client: Jack Link’s Beef Jerky
Agency: Carmichael Lynch
The opportunity
The Jack Link’s Beef Jerky Living Sasquatch site is the first commercial execution of Boffswana’s Releas3DTM augmented reality technology.
The ground breaking project gives you the ability to ‘mess’ with the Jack Link’s Beef Jerky Sasquatch in a whole new way by bringing him out of your computer, onto your desk!
Project: Optus Whale Song
Client: Optus
Agency: M&C Saatchi, Mark
Overview
Boffswana enjoyed collarborating with M&C Saatchi and Mark for their client Optus and their new brand campaign Whale Song.
Showing off skills in Realtime Papervision3D in Flash we were responsible for the creation of the underwater environment including the modelling, texturing and animation of the whale as well as the creation of the environment it lives in.
Project: Nikefootball.com – Bootcamp
Client: Publicis Mojo for Nike
The opportunity
Nike’s Bootcamp campaign, having enjoyed a huge response in both Europe and the Asia Pacific, has kicked off once more. Based on the successful SPARQ and EMEA Bootcamp Initiative, the training program is aimed at 16-24 year olds and channeled through schools, retail outlets and nikefootball.com. Delivered by either a CD-ROM or USB Memory Stick the interactive content features high quality video and photographic assets of each region’s star players. With the goal of inspiring every footballer in the Pacific, the interactive progresses through a four week training program, with Nike football prizes up for grabs after the final test.
Project: Dalesford and Macedon Ranges Popup Book Banner Ad
Client: Tourism Victoria
Agency: Publicis Mojo
The Opportunity
Publicis engaged Boffswana to develop a Papervision Popup book banner ad for Tourism Victoria’s Macedon Ranges Ad Campaign. With the banner concept and designs produced by Publicis Mojo, Boffswana developed the multiple page and multiple scene popup book which educates viewers on all that the Macedon Ranges has to offer in one clever banner execution. As viewers flick from page to page and scene to scene four main Macedon experiences are revealed; Food and Wine, Intimate Villages, Rejuvenation and Events.
This project provided Boffswana with the opportunity overcome challenges associated with banner restrictions but also 3D environments in Flash. The result is a quirky execution and a great use of space to raise awareness of the region.
Click here to read more.
Project: Sensibles
Client: Cadbury Schweppes Australia
Agency: GPY&R
SENSIBLE NEWS FLASH!
Shortlisted in the Interactive Campaign category for a Cyber Lion at Cannes 2009
Save Your Sensible Wins “FWA - Site Of The Day” Award October 18th 2008
“The FWA is an industry recognized award program, showcasing websites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations. – Rob Ford, FWA Principle ”
In 2007 The Chicago Tribute awarded www.theFWA.com first place in their World Wide Web Awards Award. Started in 2000 the FWA is the most visited Web Award site in the world with more than 10millions visitors per year.
Congratulations to the team and all involved.
The opportunity
GPY&R came to Digital Pictures to develop an online interactive 3D character and Facebook Application for their client Cadbury Schweppes Australia. The campaign for their Spring Valley brand, involves ‘finding and meeting’ your own ‘Sensible’; a comical character that inhabits us all, is directly impacted by our lifestyle choices and exists to remind us that we occasionally need to do something good for our bodies. The aim of the site is to allow users to see and interact with their own Sensible, inform their Sensible as to what they have been up to, and then care for their Sensible.
Project: THQ Saints Row
Client: THQ
Agency: Frontier Active
Overview:
Digital Pictures was commissioned by Frontier Active to develop a promotional microsite and online competition for release of THQ’s Saints Row 2 game.
Overview:
Naïve hiking expeditions and cannibalistic Bakers make for a grizzly main course; but are real “eye-catchers” when it comes to banner creative. Continuing our involvement with the production company Ambience Entertainment, we executed a high impact rich-media banner campaign that drew on our in-house 3D and 2D compositing skills. By combining these assets together in the Flash environment, we were able to quickly roll out a family of banners across a number of banner types and publishers.
Project: Nike “Armoury” 3D Carousel
Client: Nike Football
Agency: Publicis Mojo
http://www.nike.com.au/thearmoury
Overview:
digitalpictures was commissioned by Publicis Mojo to create an interactive 3D “carousel” as the centerpiece for Nike Football’s “The Armoury” microsite. The site is the focal point of an integrated campaign showcasing the complete Nike Football product range, where consumers can equip themselves with “Weapons of Match Destruction”. digitalpictures produced the 3D carousel using the Papervision3D engine. digitalpictures also produced all of the sound effects for integration in the site.
Expanding on our Releas3D augmented reality toolset, we have added a new way to interact with your applications. Now you can use a printed glyph as an input control device. Using a simple game engine and the glyph as an input device we’ve created the ability to control a car via a webcam. In this demo the glyph is embedded in the steering wheel, turning the glyph from left to right steers the car allowing you to control the direction it travels in. Don’t turn too sharply at speed - you may skid. Click here to read more.
Here is a sneak peak demo video of Boffswana’s Augmented Reality technology in it’s standalone (desktop application) form.
As you can see, we are able to push a much larger amount of detail into the scene than our Flash based version, with 30,000+ polygons. The standalone version of Releas3D allows us to produce much richer environments, as well as providing the user a version which they can use without requiring internet connectivity
Stay tuned for more.
While most demos of Augmented Reality show off the 3D side of the technology, it’s also possible to utilise video assets in 2D form, and place them into the 3D world.
Here we have a video playing back on top of the glyph, which conjures up thoughts of holographic displays.
Video combined with Augmented Reality can be used in any number of ways. Play a trailer or promotional video on a print ad, have a spokesman give a presentation or combine video as well as 3D elements to give the scene more depth. The possibilities are definitely wide open when it comes to video combined with Augmented Reality.
Here is a tech demo of using flash and a webcam to turn your display into a virtual window into our 3D content.
Be sure your webcam is facing you, then move your head side to side, up and down. You’ll be able to shift the virtual viewpoint by simply using your head.
Using a webcam and flash, we’ve taken ‘Proto’ from the desktop to the desk. A new and exciting way to interact with your flash content. The possibilities are wide open.
Try it for yourself below:
- Make sure you download and print out our NEW symbol
- Allow flash access to your webcam below when it asks (or right click flash and select settings).
- Point your webcam at the printed symbol, ‘Proto’ will appear on top.
Print our Glyph
A prototype for an undisclosed project, utilising a customised version of Papervision. The above is to show that flash is capable of pushing low polygon character models and animation, along with several lighting and texture tricks, that result in a customisable on screen character.
View the demos online:
3D model and texture by the talented Kate Moon from Iloura.