Boffswana entered the MADC Awards for the first time this year with two projects across three categories and were very pleased to be awarded for all entries.
Most pleasing was the win for both entries in the Digital Innovation category including a much coveted Silver for Honey Nut Cheerios.
A huge congratulations to the Boffswana team who accepted the awards in fine style on the night and to everyone who has worked so hard on these projects to make them world class innovative brand experiences. Click here to read more.
Boffswana are collaborating with Marc Ecko, New York for the ‘Cut & Sew’ Fall Collection Campaign “Digital Muse” featuring Lindsay Lohan. Marc Ecko designs inspired by American artist and illustrator Robert McGinnis are brought to life interactively and further heightened with a compelling Augmented Reality experience.
“I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon,” Ecko said in a release.
Marc Ecko’s had a vision of creating a multi-dimensional augmented reality experience and entrusted Boffswana to navigate through this very exciting and uncharted territory in terms of AR content and concept.
The ‘Digital Muse’ provides users an experience of intimate interaction with Lindsay Lohan in a way not seen with AR blurring the line between viewing and interacting with content.
Click here to read more.
We are proud to announce that Honeyway Train AR Game has won an FWA Site Of The Day award.
A world first Augmented Reality game using Unity. The game uses the Honey Nut Cheerios cereal box as the game controller. Users manoeuvre the box to fly Buzz to the ultimate showdown with honey bandit Handsome Hector.
Boffswana’s list of FWA Site Of the Day Awards now include:
1) www.livingsasquatch.com
2) www.saveyoursensible.com
3) www.optuswhalesong.com.au
4) www.honeydefender.com
In an exciting collaboration with Desktop Magazine we have been given the opportunity to turn the front cover of the July Issue into an Augmented Reality experience!
“As you hold the marker up to your computer, a trapdoor will mysteriously appear on the cover of your copy of the July issue of Desktop magazine. You’ll see this on your computer. Slowly the trapdoors then open to reveal a set of mechanical arms, which spring into action to pull something out from the space below… but what is it? That’s for us to know and you to find out!” states Desktop’s Managing Editor, Jo Spurling. Click here to read more.
Project: Honeyway Train Webcam Game
Client: General Mills – Honey Nut Cheerio’s
Agency: Saatchi and Saatchi New York
The Opportunity
Our client has one of the largest selling breakfast cereals in the USA. The brief was to create an Augmented Reality (AR) experience for Honey Nut Cheerios that places the product at the centre of the action. Click here to read more.
Living Sasquatch has been nominated in the “Marketplace: Food and Beverage” category for the 14th Annual Webby Awards.
You can also help us by voting for Living Sasquatch in the Peoples Choice award for this category:
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals. Click here to read more.
Project: http://clash-of-the-titans.warnerbros.com/release-the-kraken/
Client: Warner Bros (LA)
Description: Release the Kraken Augmented Reality Experience for the Clash of the Titan’s movie.
The opportunity
For the global release of the Clash of the Titans movie Warner Bros approached Boffswana to help them Release the Kraken! Click here to read more.
The Optus Whale Song wins a Silver at the 32nd John Caples International Awards in the Microsite category.
Click here to read more http://www.dmnews.com/microsite/article/166299/
Project: www.livingsasquatch.com
Client: Jack Link’s Beef Jerky
Agency: Carmichael Lynch
The opportunity
The Jack Link’s Beef Jerky Living Sasquatch site is the first commercial execution of Boffswana’s Releas3DTM augmented reality technology.
The ground breaking project gives you the ability to ‘mess’ with the Jack Link’s Beef Jerky Sasquatch in a whole new way by bringing him out of your computer, onto your desk!
Congratulations to Visual Jazz for receiving the FWA Site of the Day Award for their site Ocean Recon for the Royal Australian Navy. It is a great site and we enjoyed the opportunity to make a small contribution to it. Well done guys on a fantastic result.
Project: Coca Cola Summer Blast
Client: Coca Cola
Agency: Ogilvy Sydney
The opportunity
Ogilvy approached Boffswana to create a Flash based game for Coca Cola’s 2010 Summer Blast campaign.
The campaign features a classic coca cola TV commercial with a giant floating coke bottle as the hero. People get inside the bottle, which is part vertical wind machine and part wind powered launcher. Click here to read more.
Boffswana wins Digital Services Company of the Year!
We are excited to announce Boffswana won the “Digital Services Company of the Year” Award at the Annual B&T Dinner on Friday 4th December 2009. Click here to read more.
Our head tracking demo now comes in a 3D flavour further enhancing the experience. If you have some red/cyan glasses floating about, give it a try.
We recommend letting the demo locate your face before putting on your 3D glasses.
Click Here to give it a go! Click here to read more.
We’ve taken a fresh look at headtracking in Flash and implementing a faster, more robust algorithm.
In this demo, you can move your head side to side, up and down as before, but now you can also move closer to the screen and away from the screen, as well as tilt your head.
Click Here to give it a go! Click here to read more.
The Laboratory is where we place technical demonstrations and working models of things we are playing with which you are welcome to use as thought starters.
We have had lots of ideas lately but no time to build them - so we have posted a series of rough sketches.
Click here to read more.
Expanding on our Releas3D augmented reality toolset, we have added a new way to interact with your applications. Now you can use a printed glyph as an input control device. Using a simple game engine and the glyph as an input device we’ve created the ability to control a car via a webcam. In this demo the glyph is embedded in the steering wheel, turning the glyph from left to right steers the car allowing you to control the direction it travels in. Don’t turn too sharply at speed - you may skid. Click here to read more.
Here is a sneak peak demo video of Boffswana’s Augmented Reality technology in it’s standalone (desktop application) form.
As you can see, we are able to push a much larger amount of detail into the scene than our Flash based version, with 30,000+ polygons. The standalone version of Releas3D allows us to produce much richer environments, as well as providing the user a version which they can use without requiring internet connectivity
Stay tuned for more.
While most demos of Augmented Reality show off the 3D side of the technology, it’s also possible to utilise video assets in 2D form, and place them into the 3D world.
Here we have a video playing back on top of the glyph, which conjures up thoughts of holographic displays.
Video combined with Augmented Reality can be used in any number of ways. Play a trailer or promotional video on a print ad, have a spokesman give a presentation or combine video as well as 3D elements to give the scene more depth. The possibilities are definitely wide open when it comes to video combined with Augmented Reality.
UPDATE: Be sure to check out our new DEMO
Here is a tech demo of using flash and a webcam to turn your display into a virtual window into our 3D content.
Be sure your webcam is facing you, then move your head side to side, up and down. You’ll be able to shift the virtual viewpoint by simply using your head.
Using a webcam and flash, we’ve taken ‘Proto’ from the desktop to the desk. A new and exciting way to interact with your flash content. The possibilities are wide open.
Try it for yourself below:
- Make sure you download and print out our NEW symbol
- Allow flash access to your webcam below when it asks (or right click flash and select settings).
- Point your webcam at the printed symbol, ‘Proto’ will appear on top.
Print our Glyph
A prototype for an undisclosed project, utilising a customised version of Papervision. The above is to show that flash is capable of pushing low polygon character models and animation, along with several lighting and texture tricks, that result in a customisable on screen character.
See the demos online:
High Poly
Low Poly
3D model and texture by the talented Kate Moon from Iloura.