Congratulations to Visual Jazz for receiving the FWA Site of the Day Award for their site Ocean Recon for the Royal Australian Navy. It is a great site and we enjoyed the opportunity to make a small contribution to it. Well done guys on a fantastic result.
Project: www.coca-cola.com.au/summerblast/
Client: Coca Cola
Agency: Ogilvy Sydney
The opportunity
Ogilvy approached Boffswana to create a Flash based game for Coca Cola’s 2010 Summer Blast campaign.
The campaign features a classic coca cola TV commercial with a giant floating coke bottle as the hero. People get inside the bottle, which is part vertical wind machine and part wind powered launcher. Click here to read more.
Boffswana wins Digital Services Company of the Year!
We are excited to announce Boffswana won the “Digital Services Company of the Year” Award at the Annual B&T Dinner on Friday 4th December 2009. Click here to read more.
“The FWA is an industry recognized award program, showcasing websites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations.” - Rob Ford, FWA Principle.
We have now received our 3rd FWA Site of the Day Award:
Optus - Whale Song Awarded 9th September 2009
Other awarded sites:
www.livingsasquatch.com for Carmichael Lynch
www.saveyoursensible.com for George Patterson Y&R
Project: Sean Kingston Augmented Reality Karaoke
Client: Sony Music Entertainment, New York
http://www.seankingston.com/virtual-sean
The opportunity
Boffswana was approached by Sony Music division Epic Records to create an Augmented Reality Karaoke experience for multi platinum recording artist Sean Kingston.
The result is a new twist on Karaoke that allows fans to record themselves singing and dancing along with their very own virtual Sean singing “Fire Burning on the Dance”. Fans get to choreograph Sean by choosing from some of his trademark moves in the Dance Move Library.
It is an interactive experience for fans that brings them closer than even to their favourite music artist.
To experience virtual Sean fans visit his website and either download the SK symbol from the site or use the one included in his new album “Tomorrow” (launching September 22).
Fans can submit their clip to the online Gallery, share the clip with friends and social networking sites.
Project: 5 Gum Sound Mixer
Client: Wrigley
Agency: Exposure
The opportunity
Wrigley’s 5 Gum “Stimulates Your Senses” which was the core objective of the new www.5gum.fr website.
The innovative site targets both the visual and auditory senses.
Boffswana was engaged to create a site utilising Augmented Reality to enable users to listen and control various music tracks as a sound mixer. Once three base tracks have been selected, users can modify the audio being played through the simultaneous use of three controlling Glyphs.
Project: Augmented Reality Submarine
Client: The Australian Defence Force
Agency: Visual Jazz
Opportunity
Boffswana was engaged by Visual Jazz to create an additional experience to the amazing site they created for their client the Australian Navy http://www.defencejobs.gov.au/submariners/
Boffswana re-modelled the 3D submarine asset and integrated this with Visual Jazz’s video of the inner workings of a submarine and created the Augmented Reality experience complete with firing torpedo.
The Save Your Sensible interactive campaign has won again at this years MADC Awards:
Click here to read more.
The Save Your Sensible interactive campaign has landed a Bronze Pencil at this years OneShow Interactive Awards, held in New York, in the “Web: Branded Applications” category.
Project: www.livingsasquatch.com
Client: Jack Link’s Beef Jerky
Agency: Carmichael Lynch
The opportunity
The Jack Link’s Beef Jerky Living Sasquatch site is the first commercial execution of Boffswana’s Releas3DTM augmented reality technology.
The ground breaking project gives you the ability to ‘mess’ with the Jack Link’s Beef Jerky Sasquatch in a whole new way by bringing him out of your computer, onto your desk!
Project: Optus Whale Song
Client: Optus
Agency: M&C Saatchi, Mark
Overview
Boffswana enjoyed collarborating with M&C Saatchi and Mark for their client Optus and their new brand campaign Whale Song.
Showing off skills in Realtime Papervision3D in Flash we were responsible for the creation of the underwater environment including the modelling, texturing and animation of the whale as well as the creation of the environment it lives in.
Project: Nikefootball.com – Bootcamp
Client: Publicis Mojo for Nike
The opportunity
Nike’s Bootcamp campaign, having enjoyed a huge response in both Europe and the Asia Pacific, has kicked off once more. Based on the successful SPARQ and EMEA Bootcamp Initiative, the training program is aimed at 16-24 year olds and channeled through schools, retail outlets and nikefootball.com. Delivered by either a CD-ROM or USB Memory Stick the interactive content features high quality video and photographic assets of each region’s star players. With the goal of inspiring every footballer in the Pacific, the interactive progresses through a four week training program, with Nike football prizes up for grabs after the final test.
Our head tracking demo now comes in a 3D flavour further enhancing the experience. If you have some red/cyan glasses floating about, give it a try.
We recommend letting the demo locate your face before putting on your 3D glasses.
Click Here to give it a go!
Don’t have 3D glasses - Try the non-3D glasses version
If you’d like to purchase some 3D glasses, ‘Oz3D’ sell them locally in Australia as well as overseas http://www.oz3d.com.au/
We’ve taken a fresh look at headtracking in Flash and implementing a faster, more robust algorithm.
In this demo, you can move your head side to side, up and down as before, but now you can also move closer to the screen and away from the screen, as well as tilt your head.
Click Here to give it a go!
The Laboratory is where we place technical demonstrations and working models of things we are playing with which you are welcome to use as thought starters.
We have had lots of ideas lately but no time to build them - so we have posted a series of rough sketches.
Click here to read more.
Expanding on our Releas3D augmented reality toolset, we have added a new way to interact with your applications. Now you can use a printed glyph as an input control device. Using a simple game engine and the glyph as an input device we’ve created the ability to control a car via a webcam. In this demo the glyph is embedded in the steering wheel, turning the glyph from left to right steers the car allowing you to control the direction it travels in. Don’t turn too sharply at speed - you may skid. Click here to read more.
Here is a sneak peak demo video of Boffswana’s Augmented Reality technology in it’s standalone (desktop application) form.
As you can see, we are able to push a much larger amount of detail into the scene than our Flash based version, with 30,000+ polygons. The standalone version of Releas3D allows us to produce much richer environments, as well as providing the user a version which they can use without requiring internet connectivity
Stay tuned for more.
While most demos of Augmented Reality show off the 3D side of the technology, it’s also possible to utilise video assets in 2D form, and place them into the 3D world.
Here we have a video playing back on top of the glyph, which conjures up thoughts of holographic displays.
Video combined with Augmented Reality can be used in any number of ways. Play a trailer or promotional video on a print ad, have a spokesman give a presentation or combine video as well as 3D elements to give the scene more depth. The possibilities are definitely wide open when it comes to video combined with Augmented Reality.
UPDATE: Be sure to check out our new DEMO
Here is a tech demo of using flash and a webcam to turn your display into a virtual window into our 3D content.
Be sure your webcam is facing you, then move your head side to side, up and down. You’ll be able to shift the virtual viewpoint by simply using your head.
Using a webcam and flash, we’ve taken ‘Proto’ from the desktop to the desk. A new and exciting way to interact with your flash content. The possibilities are wide open.
Try it for yourself below:
- Make sure you download and print out our NEW symbol
- Allow flash access to your webcam below when it asks (or right click flash and select settings).
- Point your webcam at the printed symbol, ‘Proto’ will appear on top.
Print our Glyph
A prototype for an undisclosed project, utilising a customised version of Papervision. The above is to show that flash is capable of pushing low polygon character models and animation, along with several lighting and texture tricks, that result in a customisable on screen character.
See the demos online:
High Poly
Low Poly
3D model and texture by the talented Kate Moon from Iloura.