Boffswana

Boffswana entered the MADC Awards for the first time this year with two projects across three categories and were very pleased to be awarded for all entries.

Most pleasing was the win for both entries in the Digital Innovation category including a much coveted Silver for Honey Nut Cheerios.

A huge congratulations to the Boffswana team who accepted the awards in fine style on the night and to everyone who has worked so hard on these projects to make them world class innovative brand experiences. Click here to read more.

Boffswana are collaborating with Marc Ecko, New York for the ‘Cut & Sew’ Fall Collection Campaign “Digital Muse” featuring Lindsay Lohan. Marc Ecko designs inspired by American artist and illustrator Robert McGinnis are brought to life interactively and further heightened with a compelling Augmented Reality experience.

“I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon,” Ecko said in a release.

Marc Ecko’s had a vision of creating a multi-dimensional augmented reality experience and entrusted Boffswana to navigate through this very exciting and uncharted territory in terms of AR content and concept.

The ‘Digital Muse’ provides users an experience of intimate interaction with Lindsay Lohan in a way not seen with AR blurring the line between viewing and interacting with content.
Click here to read more.

Click here to read more.

We are proud to announce that Honeyway Train AR Game has won an FWA Site Of The Day award.

A world first Augmented Reality game using Unity. The game uses the Honey Nut Cheerios cereal box as the game controller. Users manoeuvre the box to fly Buzz to the ultimate showdown with honey bandit Handsome Hector.

See the main article here

Boffswana’s list of FWA Site Of the Day Awards now include:

1) www.livingsasquatch.com
2) www.saveyoursensible.com
3) www.optuswhalesong.com.au
4) www.honeydefender.com

In an exciting collaboration with Desktop Magazine we have been given the opportunity to turn the front cover of the July Issue into an Augmented Reality experience!

“As you hold the marker up to your computer, a trapdoor will mysteriously appear on the cover of your copy of the July issue of Desktop magazine. You’ll see this on your computer. Slowly the trapdoors then open to reveal a set of mechanical arms, which spring into action to pull something out from the space below… but what is it? That’s for us to know and you to find out!” states Desktop’s Managing Editor, Jo Spurling. Click here to read more.

Project: Honeyway Train Webcam Game
Client: General Mills – Honey Nut Cheerio’s
Agency: Saatchi and Saatchi New York

The Opportunity
Our client has one of the largest selling breakfast cereals in the USA. The brief was to create an Augmented Reality (AR) experience for Honey Nut Cheerios that places the product at the centre of the action. Click here to read more.

Living Sasquatch has been nominated in the “Marketplace: Food and Beverage” category for the 14th Annual Webby Awards.

You can also help us by voting for Living Sasquatch in the Peoples Choice award for this category:

Click Here to Vote!

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals. Click here to read more.

Project: http://clash-of-the-titans.warnerbros.com/release-the-kraken/
Client: Warner Bros (LA)
Description: Release the Kraken Augmented Reality Experience for the Clash of the Titan’s movie.

The opportunity
For the global release of the Clash of the Titans movie Warner Bros approached Boffswana to help them Release the Kraken! Click here to read more.

The Optus Whale Song wins a Silver at the 32nd John Caples International Awards in the Microsite category.

Click here to read more http://www.dmnews.com/microsite/article/166299/

Project: www.livingsasquatch.com
Client: Jack Link’s Beef Jerky
Agency: Carmichael Lynch

The opportunity

The Jack Link’s Beef Jerky Living Sasquatch site is the first commercial execution of Boffswana’s Releas3D^TM augmented reality technology.

The ground breaking project gives you the ability to ‘mess’ with the Jack Link’s Beef Jerky Sasquatch in a whole new way by bringing him out of your computer, onto your desk!

Click here to read more.

Congratulations to Visual Jazz for receiving the FWA Site of the Day Award for their site Ocean Recon for the Royal Australian Navy.  It is a great site and we enjoyed the opportunity to make a small contribution to it.  Well done guys on a fantastic result.

Project: Coca Cola Summer Blast
Client: Coca Cola
Agency: Ogilvy Sydney

The opportunity

Ogilvy approached Boffswana to create a Flash based game for Coca Cola’s 2010 Summer Blast campaign.

The campaign features a classic coca cola TV commercial with a giant floating coke bottle as the hero.  People get inside the bottle, which is part vertical wind machine and part wind powered launcher.   Click here to read more.

Boffswana wins Digital Services Company of the Year!

We are excited to announce Boffswana won the “Digital Services Company of the Year” Award at the Annual B&T Dinner on Friday 4th December 2009. Click here to read more.