Honeyway Train AR Game
Posted April 23rd, 2010 | 4 Comments
Project: Honeyway Train Webcam Game
Client: General Mills – Honey Nut Cheerio’s
Agency: Saatchi and Saatchi New York
The Opportunity
Our client has one of the largest selling breakfast cereals in the USA. The brief was to create an Augmented Reality (AR) experience for Honey Nut Cheerios that places the product at the centre of the action. Click here to read more.
Coca Cola - Summer Blast
Posted December 10th, 2009 |
Project: Coca Cola Summer Blast
Client: Coca Cola
Agency: Ogilvy Sydney
The opportunity
Ogilvy approached Boffswana to create a Flash based game for Coca Cola’s 2010 Summer Blast campaign.
The campaign features a classic coca cola TV commercial with a giant floating coke bottle as the hero. People get inside the bottle, which is part vertical wind machine and part wind powered launcher. Click here to read more.
Spring Valley - Save Your Sensible
Posted October 17th, 2008 | 6 Comments
Project: Sensibles
Client: Cadbury Schweppes Australia
Agency: GPY&R
SENSIBLE NEWS FLASH!
Shortlisted in the Interactive Campaign category for a Cyber Lion at Cannes 2009
Save Your Sensible Wins “FWA - Site Of The Day” Award October 18th 2008
“The FWA is an industry recognized award program, showcasing websites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations. – Rob Ford, FWA Principle ”
In 2007 The Chicago Tribute awarded www.theFWA.com first place in their World Wide Web Awards Award. Started in 2000 the FWA is the most visited Web Award site in the world with more than 10millions visitors per year.
Congratulations to the team and all involved.
The opportunity
GPY&R came to Digital Pictures to develop an online interactive 3D character and Facebook Application for their client Cadbury Schweppes Australia. The campaign for their Spring Valley brand, involves ‘finding and meeting’ your own ‘Sensible’; a comical character that inhabits us all, is directly impacted by our lifestyle choices and exists to remind us that we occasionally need to do something good for our bodies. The aim of the site is to allow users to see and interact with their own Sensible, inform their Sensible as to what they have been up to, and then care for their Sensible.
NAB Socceroos
Posted October 15th, 2008 |
Project: Socceroos “Celebration Dance” game
Client: NAB
Agency: Clemenger Blue Digital
Overview:
To promote NAB’s sponsorship of the Socceroos for the Asian Cup games, digitalpictures was commissioned by Clemenger Blue to design and develop a large scale interactive Flash game. Featuring fully animated and photo-real 3D versions of John Aloisi, Tim Cahill, Harry Kewell and Archie Thompson, the game allows players to take control of their favourite Socceroo and run him through a series of post-goal “Celebration Dance” moves.
Carlton Draught Game
Posted October 14th, 2008 | 2 Comments
Project: Carlton Draught “Plastic Cup” game
Client: Carlton & United Breweries
Agency: Clemenger Blue Digital
Overview:
After the success of the NAB Socceroos game, Clemenger Blue again turned to Digital Pictures to assist in an integrated campaign for Carlton & United Breweries. The campaign combines point of sale marketing, banner advertising and event sponsorship with a competition operating via SMS, radio and an online game created by Digital Pictures.