Boffswana

Boffswana wins Digital Services Company of the Year!

We are excited to announce Boffswana won the “Digital Services Company of the Year” Award at the Annual B&T Dinner on Friday 4th December 2009. Click here to read more.

Overview:
Naïve hiking expeditions and cannibalistic Bakers make for a grizzly main course; but are real “eye-catchers” when it comes to banner creative. Continuing our involvement with the production company Ambience Entertainment, we executed a high impact rich-media banner campaign that drew on our in-house 3D and 2D compositing skills. By combining these assets together in the Flash environment, we were able to quickly roll out a family of banners across a number of banner types and publishers.

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Project: Dalesford and Macedon Ranges Popup Book Banner Ad
Client: Tourism Victoria
Agency: Publicis Mojo

The Opportunity
Publicis engaged Boffswana to develop a Papervision Popup book banner ad for Tourism Victoria’s Macedon Ranges Ad Campaign. With the banner concept and designs produced by Publicis Mojo, Boffswana developed the multiple page and multiple scene popup book which educates viewers on all that the Macedon Ranges has to offer in one clever banner execution. As viewers flick from page to page and scene to scene four main Macedon experiences are revealed; Food and Wine, Intimate Villages, Rejuvenation and Events.

This project provided Boffswana with the opportunity overcome challenges associated with banner restrictions but also 3D environments in Flash. The result is a quirky execution and a great use of space to raise awareness of the region.
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Project: BP Ultimate Banner campaign
Client: BP
Agency: Wunderman Melbourne

Overview:
digital pictures was commissioned by Wunderman Melbourne to create a series of 3D animated banner ads promoting BP Ultimate Unleaded Fuel economy. The brief was to create photoreal 3D animations of objects as metaphors of Ultimate’s performance with Economy as the priority message. This project provided the opportunity to create 3D photoreal animations in conjunction with our VFX design team to produce technically advanced flash banners.
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