Most pleasing was the win for both entries in the Digital Innovation category including a much coveted Silver for Honey Nut Cheerios.

A huge congratulations to the Boffswana team who accepted the awards in fine style on the night and to everyone who has worked so hard on these projects to make them world class innovative brand experiences.

Digital Innovation - Silver
Honeyway Train Augmented Reality Webcam Game for Honey Nut Cheerios (Saatchi & Saatchi New York)

Digital Innovation - Bronze
5 Gum Augmented Reality Music Mixer for Wrigley’s France 5 Gum (Exposure London)

Best Microsite - Bronze
5 Gum Augmented Reality Sound Mixer for Wrigley’s France 5 Gum (Exposure London)

Best Online Game - Bronze
Honeyway Train Augmented Reality Webcam Game for Honey Nut Cheerios (Saatchi & Saatchi New York)

“I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon,” Ecko said in a release.

Marc Ecko’s had a vision of creating a multi-dimensional augmented reality experience and entrusted Boffswana to navigate through this very exciting and uncharted territory in terms of AR content and concept.

The ‘Digital Muse’ provides users an experience of intimate interaction with Lindsay Lohan in a way not seen with AR blurring the line between viewing and interacting with content.

Provocative footage of Lindsay shot for this campaign creates a fantasy narrative and reflects the traditional notions of the femme fatale, and the dangerous and intoxicating woman.

Marc Ecko and his talented team have been fun and inspiring to collaborate with, there has been no shortage of creative vision that is clearly seen in the overall campaign and site.

www.marceckomuse.com check it out, get as close as you can to Lindsay for the time being - make her your muse.

Mr KnowItAll Website from Boffswana on Vimeo.

We were commissioned by  the fine folk at M&C Saatchi/Mark (Sydney) to help them create an entertaining and engaging experience to demonstrate the benefits of Samsung’s Social Hub.

The campaign features Mr. Knowitall.  He is so named because of his ability to keep up to date with everyone he knows by using the Social Hub, which integrates all his social networks into one super convenient interface.

Users are encouraged to cast themselves and 4 friends in the video using Facebook Connect. The personalisations are embedded seamlessly into key moments of the video and posted up on the users’ wall feed.

Our previous collaboration with M&C Saatchi/Mark (Sydney) was on the FWA Site of the Day Award winning Optus Whale Song.

The site was built on a combination of the Gaia Framework and RobotLegs, and presented a number of challenging technical hurdles to overcome in a very short timeframe. RobotLegs allowed the development team to work seamlessly together on various components of the site and rapidly bring them together with little fuss.

Check out the visualisation that we put together for this project!

Samsung Mr Know It All Visualisation from Boffswana on Vimeo.

A world first Augmented Reality game using Unity. The game uses the Honey Nut Cheerios cereal box as the game controller. Users manoeuvre the box to fly Buzz to the ultimate showdown with honey bandit Handsome Hector.

See the main article here

Boffswana’s list of FWA Site Of the Day Awards now include:

1) www.livingsasquatch.com
2) www.saveyoursensible.com
3) www.optuswhalesong.com.au
4) www.honeydefender.com

“As you hold the marker up to your computer, a trapdoor will mysteriously appear on the cover of your copy of the July issue of Desktop magazine. You’ll see this on your computer. Slowly the trapdoors then open to reveal a set of mechanical arms, which spring into action to pull something out from the space below… but what is it? That’s for us to know and you to find out!” states Desktop’s Managing Editor, Jo Spurling.

Desktop Magazine: Augmented Reality Special from Boffswana on Vimeo.

“This is a first for an Australian based publication,” Jo continues. “And it goes without saying that we are super excited to be able to bring this new and engaging experience to our readers. Boffswana have done an amazing job in pulling this together in what was a very tight timeframe. They were a pleasure to work with and have gone beyond what was promised.”

The magazine also features an Article showcasing some of our headline Augmented Reality projects and an interview with Robert Stock, Boffswana’s Executive Producer discussing this ‘hologram of the 21st century’.

Grab a copy and enjoy turning your Desktop Magazine into Augmented Reality.

About Desktop Magazine
Design & digital culture
http://www.desktopmag.com.au

Desktop delves into the world of design, advertising and digital culture, connecting with thousands upon thousands of passionate creative professionals and enthusiasts around the globe every day. Established nearly 25-years ago, Desktop is a respected (but still playful!) industry leader in all above-mentioned communication avenues including digital media, web design, technical processes and much more.

The Opportunity
Our client has one of the largest selling breakfast cereals in the USA. The brief was to create an Augmented Reality (AR) experience for Honey Nut Cheerios that places the product at the centre of the action.

Honeyway Train Augmented Reality Game from Boffswana on Vimeo.

The Result
We created a world first Augmented Reality (AR) game using the Unity3D engine.

It was vital that the physical world becomes part of the game as opposed to AR being a gimmick pasted on top. So the actual Cheerios boxes activate and control the game.

It is a unique game experience that offers kids something they haven’t seen before, and most importantly it’s a whole lot of fun.

The game controls are very intuitive and the user controls everything with the box from clicking “Start Webcam Game” all the way to the “Game Over”.

Additional Elements
• Game control designs created to commonly understood video game conventions ensured high level intuitive gameplay.
• Late in the project we added a shadow under Buzz which gave the user subtle hints about buzz’s position (important as the camera could be pointing at the scene from any angle), which made the game easier to play
• A quick interactive tutorial at the start of the game actively demonstrates correct positioning of the box and the steering mechanic.
This dictated the layout of the game and in particular the way the boss fight is handled by having using obstacle avoidance to defeat Handsome Hector.
• Two types of smoothing algorithms combined to get a good trade off between AR accuracy and correcting errors in pose estimation data, while the rotational data for steering buzz runs through a separate pipeline to keep lag low for control.
• The difficulty was tuned after some invaluable feedback from testing the game with children
• As the AR requires a webcam it was also important that there was a non-webcam option.

You can also help us by voting for Living Sasquatch in the Peoples Choice award for this category:

Click Here to Vote!

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, “The Simpsons” creator Matt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such as The New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper. The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states and generated over 750 million media impressions worldwide.

The opportunity
For the global release of the Clash of the Titans movie Warner Bros approached Boffswana to help them Release the Kraken!

Using a Unity3D custom built 3D webplayer Boffswana were able to create an augmented reality experience that brings the ferocious fictional sea monster to life in a realistic ocean environment.

Once released people could get the Kraken to roar or strike via keyboard activation.

The use of this type of 3D engine in augmented reality is a world first in entertainment marketing.

Remember to turn up the speaker volume.

Click here to read more http://www.dmnews.com/microsite/article/166299/

The opportunity

The Jack Link’s Beef Jerky Living Sasquatch site is the first commercial execution of Boffswana’s Releas3D^TM augmented reality technology.

The ground breaking project gives you the ability to ‘mess’ with the Jack Link’s Beef Jerky Sasquatch in a whole new way by bringing him out of your computer, onto your desk!

Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo

The project is a natural extension of the existing brand campaign - “Messing with Sasquatch”.

You can choose from 35 different Sasquatch animations and add them to a timeline and record your interaction with the Sasquatch through an intuitive and easy to use drag and drop interface.

You can even add speech bubbles to give Sasquatch a voice!

Once these short movies have been created, you can send them to friends and add the movies to the public gallery. Movies in the gallery then receive “Stomps of approval” or votes from other viewers of the site.

It’s movie making with a difference where you are the writer, editor, director and co-star with your very own 3D Sasquatch.

The technology
Boffswana have pioneered the introduction of Augmented Reality into the online space with the advent of Releas3D^TM and the creation of their green monster “Proto” in November 2008. Boffswana developed an interface to allow Augmented Reality to be implemented via a website in a browser and a webcam - no additional software or hardware required.

The Living Sasquatch project is the first commercial implementation of Releas3D^TM, which combines:
- Flash
- Papervision 3D
- Character Animation technology and workflow
- Augmented Reality technology
- An Entity/Resource Management system
- Video Capture and Encoding system.

Features
- 35 animations to create your own story
- Full sound effects
- Customizable speech bubbles
- Record, add to gallery and share your own movie
- Vote for your favourite movies
- No software downloads
- No security warnings
- No browser restrictions
- No platform restrictions

www.livingsasquatch.com

We recommend letting the demo locate your face before putting on your 3D glasses.

Click Here to give it a go!

Don’t have 3D glasses - Try the non-3D glasses version

If you’d like to purchase some 3D glasses, ‘Oz3D’ sell them locally in Australia as well as overseas http://www.oz3d.com.au/

Don’t have a webcam? Video demonstration below:

Boffswana Head Tracking Demo. from Boffswana on Vimeo.

In this demo, you can move your head side to side, up and down as before, but now you can also move closer to the screen and away from the screen, as well as tilt your head.

Click Here to give it a go!

Don’t have a webcam? Video demonstration below:

Boffswana Head Tracking Demo. from Boffswana on Vimeo.