Boffswana

Project: www.livingsasquatch.com
Client: Jack Link’s Beef Jerky
Agency: Carmichael Lynch

The opportunity

The Jack Link’s Beef Jerky Living Sasquatch site is the first commercial execution of Boffswana’s Releas3D^TM augmented reality technology.

The ground breaking project gives you the ability to ‘mess’ with the Jack Link’s Beef Jerky Sasquatch in a whole new way by bringing him out of your computer, onto your desk!

Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo

The project is a natural extension of the existing brand campaign - “Messing with Sasquatch”.

You can choose from 35 different Sasquatch animations and add them to a timeline and record your interaction with the Sasquatch through an intuitive and easy to use drag and drop interface.

You can even add speech bubbles to give Sasquatch a voice!

Once these short movies have been created, you can send them to friends and add the movies to the public gallery. Movies in the gallery then receive “Stomps of approval” or votes from other viewers of the site.

It’s movie making with a difference where you are the writer, editor, director and co-star with your very own 3D Sasquatch.

The technology
Boffswana have pioneered the introduction of Augmented Reality into the online space with the advent of Releas3D^TM and the creation of their green monster “Proto” in November 2008. Boffswana developed an interface to allow Augmented Reality to be implemented via a website in a browser and a webcam - no additional software or hardware required.

The Living Sasquatch project is the first commercial implementation of Releas3D^TM, which combines:
- Flash
- Papervision 3D
- Character Animation technology and workflow
- Augmented Reality technology
- An Entity/Resource Management system
- Video Capture and Encoding system.

Features
- 35 animations to create your own story
- Full sound effects
- Customizable speech bubbles
- Record, add to gallery and share your own movie
- Vote for your favourite movies
- No software downloads
- No security warnings
- No browser restrictions
- No platform restrictions

www.livingsasquatch.com