Boffswana

Project: 5 Gum Sound Mixer
Client: Wrigley
Agency: Exposure

http://www.5gum.fr

The opportunity
Wrigley’s 5 Gum “Stimulates Your Senses” which was the core objective of the new www.5gum.fr website.

The innovative site targets both the visual and auditory senses.

Boffswana was engaged to create a site utilising Augmented Reality to enable users to listen and control various music tracks as a sound mixer. Once three base tracks have been selected, users can modify the audio being played through the simultaneous use of three controlling Glyphs.

The glyphs are used as the input device and allow users to:

1) Change the volumes of each track by moving the glyph relative to the central reference glyph.
2) Modify the tracks themselves by rotating the glyphs on their axis. This will add distortion, bit crusher and echo effects.
3) Remove the audio track from the mix by covering or removing the glyphs.

User can save their tracks, add them to the public gallery or send them to their friends.

Wrigleys 5 Gum - Augmented Reality Music Mixer from Boffswana on Vimeo.

The technology
The Wrigley 5 Gum project utilises Releas3D^TM, which combines:
- Flash
- Papervision 3D
- 2D video technology and workflow
- Augmented Reality technology
- An Entity/Resource Management system
- Video Capture and Encoding system

Features
- 15 music tracks to create your own mix
- 3 animated flavour orbs
- Control volume and add effects: distortion, bit crusher, echo
- Record, add to gallery and share your mix
- Vote for your favourite mixes
- No software downloads
- No security warnings
- No browser restrictions
- No platform restrictions