AR - Sketched Ideas

The Laboratory is where we place technical demonstrations and working models of things we are playing with which you are welcome to use as thought starters.

We have had lots of ideas lately but no time to build them - so we have posted a series of rough sketches.

• Bring products to life
• Bring packaging to life
• Use a symbol to create a product demonstration
• To play a track or a video from a CD in store
• Replace a kids meal toy with 3D

• Add value to sales promotions
• Add information to tickets
• “Where am I sitting”
• “Where is the nearest entrance?”
• “Where is the nearest Car Park?”
• Incorporate a symbol into giveaway products to lead people to visit you online

Add another dimension to printed materials such as:
• magazines
• business cards
• books
• greeting cards
• brochures

• Create website controllers by using Augmented Reality as an input device
• Create activities which require you to manipulate the glyph to complete them
• Create a music mixer where the glyphs control the tracks
• Use multiple glyphs to create a band

• Create 3D game environments
• Build custom games which play differently every time
• Play against your friends in real time from multiple locations
• Re-imagine classic games as 3D worlds

• Turn 2D instructions into 3D animated demonstrations
• Show tricky steps in amazing detail
• Take the guess work out of confusing illustrations
• Include audio commentaries

• Place 3D objects in real world environments
• Create 3D maps, tours and guides
• Create your own avatar for social networks
• Design your own kitchen or bathroom
• Customise your own 3D car
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    Comments


    HeapsGoodProductions
    September 15th, 2009

  1. These are such cool ideas! I especially love the animated instruction manual idea! It’d be great for Lego :D


    2. Liam
    September 21st, 2009

  2. I think its real gret tech as it will be great for when your shopping as you will be able to view the product before buying it :D


    3. Liam
    September 21st, 2009

  3. Or maby an augmented a-z map :D that would help so much to know where you are as you will be able to see whats surrounding you :D


    4. Liam
    September 21st, 2009

  4. oh and i agree the instructions manuals will be great fow building cupboards or draws and especially lego lol :)


    5. 5iistudio
    September 22nd, 2009

  5. A collection of cool ideas! Recently, we have developed a game using AR tech as the input device and implemented an Action Game controller. Maybe you will be interested in the result:
    http://vimeo.com/5011176
    Walk through of the game is located at the 3rd part of the video.


    6. 增强现实的创意 | 5ii交互设计工作室
    September 22nd, 2009

  6. [...] Boffswana最近发表了一篇文章，集中介绍了一些关于增强现实应用的概念草图。很多点子已经不算新了，但是精美的渲染图还是很值得一看。创意这东西是无国界的，有时闭门造车半天最后发现别人也在走同样的路子，无需你透露，别人长着脑子也会自己思考。所以归根结蒂到最后拼的就是质量，当然，在设计行当里，很多时候还得拼人脉。 [...]


    7. Augmented Reality Follow Up « Branch
    September 30th, 2009

  7. [...] We featured GE’s augmented reality campaign a few months ago (Check out Post Here) and saw the immediate potential this technology could have in the future of marketing. We have used this benchmark in several client pitches and it never ceases to amaze the audience. Our friend Nancy Hoffman over at ADi sent us a link to this other group that had similar feelings and began to … [...]


    8. Torin
    October 22nd, 2009

  8. I think this would be a great idea for a sims game, I mean using AR to build stuff and control a family would just be amazing.


    9. Matthew
    January 4th, 2010

  9. I think you should develop glasses with built-in cameras and screens so people can view these without having a computer nearby.


    10. Mr. x
    February 25th, 2010

  10. I think that the bests ideas are DRUMS and GAMES

    PLEASE MAKE IT PLEASE


    11. Alex
    April 2nd, 2010

  11. I love the idea of using this for designing rooms
    every 3d design software ive used could have had a lot better controls for navigating your model. if you had an AR glyph you could move to rotate your view, it would make everything a whole lot easier.


    12. Sylvain
    April 23rd, 2010

  12. If you combine this with a UV cam and UV ink, you can make those symbols invisible


    13. Boffswana AR Sketched Ideas « adam jones
    April 28th, 2010

  13. [...] View more. [...]


    14. 增强现实的创意 | 交典创艺 交互设计博客
    May 5th, 2010

  14. [...] Boffswana最近发表了一篇文章，集中介绍了一些关于增强现实应用的概念草图。很多点子已经不算新了，但是精美的渲染图还是很值得一看。创意这东西是无国界的，有时闭门造车半天最后发现别人也在走同样的路子，无需你透露，别人长着脑子也会自己思考。所以归根结蒂到最后拼的就是质量，当然，在设计行当里，很多时候还得拼人脉。 [...]


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