Coca Cola - Summer Blast
Project: Coca Cola Summer Blast
Client: Coca Cola
Agency: Ogilvy Sydney
The opportunity
Ogilvy approached Boffswana to create a Flash based game for Coca Cola’s 2010 Summer Blast campaign.
The campaign features a classic coca cola TV commercial with a giant floating coke bottle as the hero. People get inside the bottle, which is part vertical wind machine and part wind powered launcher.
Boffswana developed the Summer Blast game to complement this concept. Players launch themselves into the air by timing the power bar to get maximum height. They are then able to steer themselves as they fly through the air with the aim of staying in the air as long as possible and scoring maximum points. Players steer themselves through the air bouncing off hot air balloons or finding up currents to gain extra air time. Collecting bottle caps and landing in a designated target area give you extra points.
The technology
Featuring high quality 3D rendered characters and environments, created by our in house designers and animators, the game allows the users three launches to build their high score.
The game play uses a custom built quasi-3D game engine for Flash created by the developers.
The team also developed a set of tools including a level editor to assist in the development and refinement of the game.
Users can share the game on Facebook, as well as post their scores via Facebook Connect.
